It’s all about clear communication and following some clear principles.
Running a business is challenging – and building a thriving business is even more challenging. But what if the missing piece of the puzzle is simply reaching your ideal clients with a clear message?
When your marketing message isn’t clear, it can cause several issues for your company – if you’re not promoting yourself in the right way and your message is confusing people, you won’t attract the right clients and your marketing won’t get the results you want. If it doesn’t work, you’ll waste time, money and effort – can you afford for that to happen?
Follow these simple steps to ensure your marketing message makes a positive difference to your business.
1) Get the basics right
- What is your business all about?
- What do you want your target audience to know?
The thing is, it’s not about what you do – and that’s a common mistake that businesses make. It’s about what your prospective clients gain from working with you. You need to tell them.
There’s a big difference, and it’s fundamental to your marketing – it’s your ‘secret sauce’. You’ll notice a significant improvement in engagement by making this small tweak, as your target audience will see what’s in it for them.
2) Be clear on who you’re talking to
Find out who your ideal clients are and how to reach them. Your message needs to be appropriate for those people, and you need to make sure they see it.
- What is your ideal client’s specific challenge? What keeps them up at night? And why do they need what you have to offer?
By working out what they want and need, you can tell them how you can help them, and how your service can solve their problem. Solve their problem and you’ll see results in the success of your own business.
3) Ditch the jargon
When you’re trying to turn a prospect into a client, do you really think that confusing them with standard industry terminology is going to help the situation?
Keep your message clear and simple, and make it easy to understand whether the reader is familiar with your industry or not. If you come across as someone who knows what they’re talking about and you can convey this in a clear and concise way, you’ll become a trusted source of information. Once they trust you, they’ll be more inclined to use your services.
4) Use stories to drive action
Stories have been around for hundreds (if not thousands) of years. We all know a great story when we hear one. And we’re all drawn in. So why not utilise this powerful technique to help your prospective clients understand what you’re all about and how your service can help them?
You’re the expert in what you do. You probably never thought you’d need to become 10 other ‘things’ when you first started out. We get it, you’re spinning plates all the time. It’s tiring.
If you want someone to help you take the stress out of clarifying your message, click the button below to book a consultation with us. We’d be happy to help.