Marketing your MSP – How to turn your blog into more business
You hear people talking about blogging and you probably think, ‘boring!’. After all, blogging is a waste of time, right? This blog should help you work out whether it’s worth you investing your time in it – although maybe we’re a little biased… But to help you get started, we’ve put together a list of things you should be doing.
When done regularly and to a high standard, blogging is a useful way for MSPs to establish a unique voice, authority, and to get noticed online – both naturally via Google and potential prospects.
To help you work out whether it’s worth your time, here are some ideas on how to get it done right.
#1: Write for your audience
If you don’t know who you’re writing for, how are you going to use your blog as a tool to attract the right people? Have you considered exactly who your target market is?
It’s all about your audience
This is one of the most overlooked aspects of blogging, and it’s one of the most common reasons why MSPs don’t reach their desired goals – they’re writing for anyone and everyone. After all, if you’re not writing for who you’d like to buy your service, what results do you expect to achieve?
The aim of developing your ideal client profile is to not only understand them but to write in a way they feel familiar with, which makes them feel comfortable and empowered rather than confused and alienated. Instead, you want them to understand that you provide a service that addresses their needs.
Want help to develop your own advanced client profile? [Arrange your FREE consultation now >] – Contact form link
#2: Stick to what you know
When planning your blog content, start by considering subjects you’re passionate about and that you know are especially helpful. You’re more likely to put in the time, effort and add value to topics that are of genuine interest to you and that you’re confident talking about.
This passion and enthusiasm also oozes through in your writing, and your readers can pick up those positive signals. Once you have found a topic you would like to explore in detail, utilise online resources to help you discover articles, pictures and statistics to make it easier for you to demonstrate your value to them.
#3: Explore how others have contributed
Research is crucial, and it’s pretty straightforward to do, too.
Your competitors – and those who are most successful in terms of shares, likes etc. – should provide you with a pretty clear guide on what your target audience wants to read about. The more in-depth your research becomes, the more likely it is that you’ll identify a formula that works for you.
The cardinal rule in this part of the process is to make sure what you write is unique. Don’t mimic what other people have done. Not only will that make your blogs cheap knock-offs, it’s also doing you a disservice on Google – Google wants content that is unique.
Want to find out how you can put yourself in front of the right people?
[Ask us how] – Contact form link
#4: Get all your ideas out
Any blog content you write should always resonate with your target audience. After all, it’s about them.
Consider how you can benefit them with:
- Stories about you and you executing your knowledge in your day-to-day life.
- Customer success stories – you need to show them what life will be like for them after working with you.
Success stories always start with a challenge. For instance, prospects often tell us, “We don’t do much marketing”. That statement is usually the precursor to finding out how we can help them.
Want examples of great success stories in tech?
Keeping an eye on industry developments is key. This is because prospects look to your MSP as the expert, so the more you tell your target audience about the IT industry and crucially, why what you do matters to them, the more it will resonate with them.
Keep in mind that every person in your target audience has a problem that you can solve. You need to address their pain. It’s highly likely that all of them have similar issues that your MSP can resolve.
If you’re not quite sure, start by asking your existing clients.
#5: Establish your unique voice
Developing a unique and consistent tone of voice is one of the most overlooked aspects of blogging. What does your tone of voice sound like on paper?
Put simply, a tone of voice is all about helping readers get to know you better. You can cement your tone of voice by consistently writing in a style that is unique to you. Ultimately, be yourself and be different. After all, as the saying goes, ‘people buy from people’.
Inspired? Want some cool mind-mapping tools to get started?
o Mindmeister – a web-based mind mapping tool. Many of its features (at the time of writing) are premium, so do check before you immerse yourself in it.
o Bubble.us – a basic online mind mapping tool. One benefit is that there is no need to sign up for an account.
o FreeMind – as the name suggests, it is an open-source mind mapping software that you can download for free with no limits.
From the outset, it is important to remember that blogging is a long-term investment in relationship building – and new business. On the good old ‘information superhighway’, you never know who or where your next warm prospect (who has read your content) may come from.
Last but not least, plan ahead. As the saying goes, ‘fail to plan, plan to fail’.
We get it, running a business is tough enough as it is, and it can be stressful trying to keep all those plates spinning, let alone adding another one. It shouldn’t be this hard – and it doesn’t have to be.
The trouble is, how much longer can you wait to start attracting the right kind of clients to your MSP? Can you afford not to when you know your competitors are?
Save time and earn more by letting us do the heavy lifting, and let our results speak for themselves. We’re here to help – give us a call and find out how.
[Get help with attracting more clients NOW] – Contact form link