There’s nothing quite like having a personal relationship with the Barista in your local coffee house who serves your favourite brew without you even having to ask.
Believe it or not, every business can build a close relationship like this, by engaging with their customers regularly via email.
Creating chemistry with customers can be difficult when they don’t interact with you every day. As a detail-oriented email marketing agency, we’ve proven that carefully crafted email marketing helps to build relationships, at scale.
Email marketing has been around since 1978, but advances in technology and the availability of data mean it has now become a personalised way to communicate to the masses. Since 2011, as an email marketing agency, we have shown business owners, like you, how it increases sales.
Many people see mass email marketing as impersonal, but with the right approach, you can convey a truly personal message. After all, that’s how you differentiate your business, demonstrate value, and build long-lasting relationships.
"I've now worked with the team at DARWIN as an email marketing agency, for over 6 years. They're superb. Whilst 'industry standard,' open rates (from an email campaign) vary between 10%-20%, they've helped me dramatically outperform that. The average open rate on email marketing campaigns often exceeds over 40%! For me, that means, more enquiries, bookings and revenue!"
- Jeremy Dale, Director at TSK Golf Services Ltd.
Our carefully crafted email marketing campaigns build relationships, whilst you build your business.
Here's how we do it:
Latte? Cappuccino? Foam? Customers have so much choice that the easiest way to keep them coming back is to listen actively and address their needs. Deliver a better experience and story about how your business adds value via email and you can build loyalty, recommendations and sales anywhere, anytime.
People are so transfixed with their phones that you’re more likely to engage them on mobile than anywhere else. It is said that it takes between 7 and 13 interactions to build a client relationship. Email marketing campaigns optimised for mobile can sell for you at your customers’ convenience 24/7 – we can even identify those who are most ready to buy from you.
Remember how nostalgic and special getting a handwritten letter in the post feels? Using email marketing we can create the same sentiment for your customers by using customer data to add personal touches to your email marketing campaigns. We’re experts in creating these magic moments that customers absolutely love.
The beauty of our data science approach to email marketing campaigns is that we can see every meaningful action your customers are taking. The ability to measure continuously helps to identify how to captivate prospects and turn them into new customers even more quickly.