Did you know that saying ‘no’ will speed up your success?
Does saying ‘no’ sound a bit backwards to you when you’re trying to grow your IT business? We get that it may seem counterintuitive as we’ve been exactly where you are, wanting to generate as much business as possible. But it really does work.
If you’re looking to scale up, can you afford not to give it a go? Let us explain…
It’s only natural to feel that urge to say ‘yes’ to every opportunity that comes your way – after all, you want to expand your business. But what if saying ‘yes’ to too many things could actually slow down success? And what if you’re taking on too much of the wrong business?
What happens if you say ‘yes’ too much?
It’s easy to fall into the trap of saying yes to awesome new projects. But in short, saying ‘yes’ to too much can mean you’re spinning too many plates and can end up losing focus. You know the old saying ‘stick to what you’re good at’, it really is true.
If you think about all the big brands, such as Apple, their product lines are incredibly streamlined. How many product ideas do you think didn’t make the cut? They could have a much bigger offering with all their knowledge and resources, but they choose to focus on a handful of top-spec items and make them as successful as possible.
It’s even applicable to your favourite steak restaurant. They’re known for making the best steak, that’s why you go there. But if they suddenly tried to turn their hand to offer the best vegan food around, would the quality of their steak be compromised and would they lose their USP?
It really is okay not to go ahead with every idea or offer that comes your way. You CAN say ‘no’ sometimes.
Saying ‘no’ adds depth to your offering
The fewer plates you’re spinning, the more time, energy and resources you can focus on each of those plates. And the better and more in-depth your offering will become. The richer and more valuable your offering, the more success you’ll enjoy. And isn’t that what we all want for our businesses?
By saying ‘no’ once in a while, you’ll stay focused on what really matters and what you’re really good at, and you will achieve the success and the growth you really want.
If you don’t learn to turn things down, you could spread yourself thin and risk drowning in opportunities, not knowing what to focus on. If this happens then your IT business will lose direction. Can you afford to let that happen?
The icing on the cake? By saying ‘no’, you’ll be able to identify the best opportunities for your IT business – opportunities that you could have missed if you’d said ‘yes’ too much. With a clear focus and more time, you can uncover the true potential of each opportunity and reap the rewards.
When do you start expanding your offering?
When you’ve absolutely nailed your core offering and are seen as an expert or specialist in that field, you’ll probably find that your business can no longer grow in that area. Keep your focus on one thing at a time, and when your progress slows, that’s the time to branch out and expand.
Then, as your team grows, you can increase your scope as your business will be able to cope.
Start saying ‘no’ and watch your business grow
If you can resist saying ‘yes’, whether it’s to a suggestion that doesn’t add value or to a prospective client that doesn’t really suit your current offering, you’ll free up your time and resources to focus on what you’re really good at.
Adding depth to your offering will help to position your IT business as the go-to company for X, Y or Z, as you’ll be the best at what you do rather than offering a wider variety of services at a reduced level.
Focus on what really matters, and you’ll achieve the success you work so hard for.
If you’re looking to grow your IT business, saying ‘no’ is just the tip of the iceberg. Here at Home of DARWIN, we want to help you scale up. That’s why we’re offering a FREE eBook on how to grow your IT business, so you can find out a whole load of other ways to take your company to the next level.
Can you afford to wait much longer to start seeing your IT business grow?