Did you know that saying ‘no’ will speed up your success?
Does saying ‘no’ sound a bit backwards to you when you’re trying to grow your business? We get that it may seem counter-intuitive as we’ve been exactly where you are, wanting to generate as much business as possible. But it really does work.
If you’re looking to scale up, can you risk not saying ‘no’? Let us explain…
It’s only natural to feel that urge to say ‘yes’ to every opportunity that comes your way – after all, you want to expand your business. But what if saying ‘yes’ to too many things could actually slow down success? And what if you’re taking on too much of the wrong business?
Saying ‘yes’ too much can be harmful
It’s easy to fall into the trap of saying yes to awesome new projects. But in short, saying ‘yes’ to too much can mean you’re spinning too many plates and can end up losing focus, fast. You know the old saying ‘stick to what you’re good at’, it really is true.
If you think about all the big brands, such as Apple, their product lines are incredibly streamlined. How many product ideas do you think didn’t make the cut? They could have a much bigger offering with all their knowledge and resources, but they choose to focus on a handful to make them as successful as possible.
It’s even applicable to your favourite steak restaurant. They’re known for making the best steak, that’s why you go there. But if they suddenly tried to turn their hand to offer the best vegan food around, would the quality of their steak be compromised and would they lose their USP?
See… you CAN – and should – say ‘no’ sometimes.risk
Offer more value to your ideal clients
Whilst it may sound counter-intuitive to narrow your business’ service offering, it’ll give you more time, energy and resources to focus on what you’re really good at. And, over time, the better and more in-depth your offering will become.
The richer and more valuable your offering to your ideal clients, the more success you’ll continue to enjoy. And isn’t that what we all want for our businesses?
By saying ‘no’ once in a while, you’ll stay focused on what really matters and what you’re really good at, and you will achieve the success and the growth you really want.
If you don’t learn to turn things down, you could spread yourself thin and risk drowning in opportunities, not knowing what to focus on next. If this happens then your business will rapidly lose direction and confuse potential clients. Can you afford to let that happen?
The icing on the cake? By saying ‘no’, you’ll be able to identify the best opportunities to move your business forward – opportunities that you could have missed if you’d said ‘yes’ to anything and everything. With a clear focus and more time, you’ll be in a better position to uncover the true potential of each opportunity that comes your way.
Start expanding in the right way
When you’ve absolutely nailed your core offering and are seen as an expert or specialist in that field, you’ll find that your business can no longer grow in that area. Keep your focus on one thing at a time, and when your progress slows, that’s when it may be worth looking at new ideas and approaches to expand further.
Then, as your team and knowledge base grows, you can increase your scope as your business will be able to cope.
Get the growth you always wanted
If you can resist saying ‘yes’, whether it’s to a suggestion that doesn’t add value or to a prospective client that doesn’t really suit your current offering, you’ll free up your time and resources to focus on what you’re really good at.
Adding depth to your offering will help to position your business as the go-to company for X, Y or Z, as you’ll be the best at what you do rather than offering a wider variety of services at a reduced level.
Focus on what really matters, and you’ll achieve the success you work so hard for.
If you’re looking to grow your business, saying ‘no’ is just the tip of the iceberg.
Here at Home of DARWIN, we want to help you scale up.
Can you afford to wait much longer to find the right growth path?